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Studio QI

Services provided

  • Social and acquisition strategy
  • Business strategy
  • Content strategy
  • User experience (UX)
  • Identity
  • Art direction
  • Development
  • QA and operations

One of our proudest achievements so far is the conception, design and launch of an exciting new category of social sports strategy game.

2012 – 2014. The Virtual League of Hockey is a social strategy game that challenges you to create your own team and to measure yourself against other GMs in a 30-team league. Each seasons lasts two weeks, and every Monday is a special day. The first Monday marks the start of the regular season, where you go all-out to qualify your team for the playoffs by picking strategies, improving your lines and optimizing equipment. The following Monday, the top teams compete in the playoffs for the League Cup, while everyone gets their lineup ready for the upcoming season.

The Virtual League of Hockey showed so much promise that we spun off a new company, Studio Qi, with the mission of developing virtual leagues in other sports and distributing them worldwide. In addition to the game platform, we contributed to the new company’s business model and its pitch to investors using advanced models of monetization.